Managerial Statistics, International Edition

Businesses are increasingly using statistical techniques to convert data into information. For students preparing for the business world, it is not enough merely to focus on mastering a diverse set of statistical techniques and calculations. A course and its attendant textbook must provide a complete picture of statistical concepts and their applications to the real world. Managerial Statistics is designed to demonstrate that statistics methods are vital tools for today’s managers and economists. To fulfill this objective requires several features that I have built into this book. First, I have included data-driven examples, exercises, and cases that demonstrate statis- tical applications that are and can be used by marketing managers, financial analysts, accountants, economists, operations managers, and others. Many are accompanied by large and real or realistic data sets. Second, I reinforce the applied nature of the discipline by teaching students how to choose the correct statistical technique. Third, I teach students the concepts that are essential to interpreting the statistical results.