International Business: Competing in the Global

INTERNATIONAL BUSINESS-AN ASIAN PERSPECTIVE maintains a tightly integrated flow between the chapters and identifies how real managers succeed or fall in the global economy. It includes information, examples, and cases that highlight the challenges and opportunities of doing business in Asia, as well as the role of Asian businesses in the global market. The authors’ passión for international business is apparent on every page as they make importent theories interesting, informative, and accessible to all readers.