Crafting and Executing Strategy: The Quest for Competitive Advantage (Concepts and Cases)

The hallmark of this 15th edition is a fresh, refined presentation in every chapter T and a powerhouse collection of cases. A bigger portion of each chapter has been revised and rewritten than in any previous edition. Coverage was trimmed in some areas, expanded in others. Every paragraph on every page of the 14th edition was revisited, producing a host of both major and minor changes in exposition. Pains were taken to improve and enliven the explanations of core concepts and analytical tools. The latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text’s success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.